CRM systems compared 2026: Dynamics 365, Salesforce, HubSpot, MiniCRM
In short: for a small team with a simple sales process, a lightweight SaaS CRM (Pipedrive, HubSpot, MiniCRM) is the faster and cheaper start – entry plans start at around €14–25 per user per month at list price. If the company works in Microsoft 365 and needs customisation, integration, customer service or marketing, Dynamics 365 Sales (from €56.30) or Salesforce (from €25, business plans from €100) are the realistic candidates. The table below compares them using the vendors’ official prices.
What does CRM mean?
A CRM (Customer Relationship Management) system is shared customer management software: it keeps customers, prospects, quotes and every related interaction – emails, calls, meetings, complaints – in one place. The benefits: management sees sales without manual consolidation, customer history stays with the company, and the system reminds people of what they used to keep in their heads. When an SME outgrows Excel is covered in CRM for SMEs.
CRM systems compared: which one suits whom?
Prices come from the vendors’ official price lists, per user per month, excluding VAT, in the currency shown (retrieved 27 October 2026; Dynamics 365 from Microsoft’s price list for Hungary, 1 October 2026).
| CRM | Best for | Entry price / user / month | Microsoft 365 integration | Customisation | Hungarian language / support | Implementation effort |
|---|---|---|---|---|---|---|
| Dynamics 365 Sales | growing companies on Microsoft 365; sales, service and marketing on one database | Professional €56.30; Enterprise €91.00; Premium €130.00 (annual) | native: Outlook, Teams, Excel, SharePoint, Power BI | deep: Power Platform, custom tables, processes, security roles | Hungarian UI; Hungarian partners | with a partner after discovery; weeks to a few months |
| Salesforce Sales Cloud | mid-sized and large sales organisations, wide app ecosystem | Starter Suite €25; Pro Suite €100 (annual); larger editions from €195 | via Outlook and Teams integrations | deep: own platform, AppExchange apps | Hungarian as an end-user language (Setup in English) | larger editions usually with a partner |
| HubSpot Sales Hub | sales tightly linked to marketing, small and mid-sized teams | Starter USD 20 (promotional from USD 7); Professional USD 90–100 + one-off USD 1,500 onboarding; free for up to 2 users | Outlook add-in, mailbox connection | medium; grows in higher tiers | Hungarian UI and support: check with the vendor | self-service on Starter; onboarding mandatory from Professional |
| Pipedrive | small sales teams, visual pipeline | Lite €14; Growth €39; Premium €59; Ultimate €79 (billed annually) | Microsoft 365 mailbox and calendar sync | basic: custom fields, pipelines, automations | Hungarian help centre | self-service, live within days |
| MiniCRM | Hungarian SMEs looking for a local product and Hungarian-language service | no public price list: custom quote by user count and features; free trial | check with the vendor | configurable modules depending on plan | Hungarian product, Hungarian support | with the vendor’s help, quick start |
Zoho CRM is another frequent candidate: free for up to 3 users; the public page did not clearly show euro prices for the paid editions, so it is not listed with figures here. Prices and plan limits change often; always check the vendor’s current price list before deciding.
Which CRM should you choose when?
How much does a CRM cost? The total cost
The cost of a CRM has three parts: licences (monthly, per user), implementation (one-off) and operations (support, enhancements, admin time). With lightweight SaaS CRMs the licence is the main item and implementation is your own time. With the large platforms implementation is significant too.
| Example: 10 users, 1 year, list price | Licences | Implementation |
|---|---|---|
| Pipedrive Growth | €4,680 | usually your own work |
| Dynamics 365 Sales Professional | €6,756 | with a partner; in consultant days |
| HubSpot Sales Hub Professional | USD 10,800–12,000 | + USD 1,500 mandatory onboarding |
| Salesforce Pro Suite | €12,000 | usually with a partner |
With us, a Dynamics 365 Sales implementation for 20–50 users typically takes 30–50 days, HUF 4.5–7.5 million net, 2–3 months. Operating costs depend on scope: a monthly retainer or hourly billing, see Dynamics 365 support. For a detailed Dynamics licence breakdown see Dynamics 365 Sales pricing 2026.
What to watch out for in a CRM implementation?
- Process first, software second. If it is unclear when a lead becomes a quote, no CRM will fix that.
- Dirty data. Duplicates and incomplete records imported from spreadsheets cost user trust in the first week.
- Too much at once. The first phase should contain what the team uses daily; the rest can follow.
- No owner. You need an internal owner who decides and watches adoption.
- Plan limits. User count, automations, API access: the entry price is often not the final price.
The implementation steps are described in CRM for SMEs.
What is our role?
We are a Dynamics 365 partner: we implement, support and test-automate Sales, Customer Service and Customer Insights – Journeys. We do not implement Salesforce, HubSpot, Pipedrive, MiniCRM or Zoho. That is also why we wrote this honestly: if a lightweight CRM is enough for a small team, we say so in discovery.
Book a free discovery session – or read how we work: Dynamics 365 consulting.
Author: Norbert Madarász, Managing Director and Partner · Updated: 27 October 2026
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Read →List prices, implementation cost, operations and the total cost in a worked example.
Read →Signs you have outgrown Excel, lightweight SaaS vs Dynamics 365, implementation steps and costs.
Read →Frequently asked questions
Which is the best CRM for an SME?
There is no single best. For a small team with a simple process a lightweight SaaS CRM (Pipedrive, HubSpot, MiniCRM) starts faster. In a Microsoft 365 environment with customisation and integration needs, Dynamics 365 is the better choice.
How much does a CRM system cost?
According to official price lists, licences range from €14 per user per month (Pipedrive Lite) to €130 (Dynamics 365 Sales Premium); top editions of the large platforms cost more. Implementation and operations come on top.
Is there a free CRM?
Yes: HubSpot offers a free plan for up to 2 users, Zoho CRM for up to 3 users. That can be enough for one or two people; a team needs the automations and permissions of a paid plan.
MiniCRM or Dynamics 365?
MiniCRM is a Hungarian product with Hungarian-language service for small and mid-sized teams. Dynamics 365 is better if the company works in Microsoft 365 and needs deep customisation, ERP integration or service and marketing modules.
How long does a CRM implementation take?
A lightweight SaaS CRM is live within days. A Dynamics 365 Sales implementation for 20–50 users typically takes 2–3 months.
What is a CRM?
A CRM (Customer Relationship Management) system is a shared database of customers, prospects, quotes and every interaction with them.
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